Tools & Resources

Add to Fancy

Sorry, Add to Fancy is not available any more.

Register your application

Our API is live, and we're accepting a limited number of applicants for the initial roll-out. Please fill out this form, and we'll notify you when your application has been approved.

Fancy Button

Sorry, Fancy Button is not available any more.

Fancy Widget

Display a customizable grid of Fancy items on your website. Earn credit when your visitors complete a purchase directly on your site.

Fancy Widget


Need help?
Find more information in our FAQ, or email our support team.

Fancy Anywhere

Add Fancy Anywhere to your site using an image or text, or allow Fancy to dynamically find keywords in your content to display related products.

Fancy Anywhere
Custom image or text
  1. 1. Choose to display a specific item or items related to keywords

  2. 2. Choose to apply Fancy Anywhere to an image or textual content

Automatic in-content links

Need help?
Find more information in our FAQ, or email our support team.

Meta Tags

Meta tags added to your website provide us with information about your content. The tags can give the title, URL of images, categories and product descriptions.

Thing title
The fancy:name tag indicates the title of the thing. If this tag is omitted, Fancy uses the title of the web page. This can be replaced by og:title or twitter:title.
<meta property="fancy:name" content="New Balance Barbershop 999">
The fancy:images tag contains the URL of the image to be displayed. Additional images can be provided by separating multiple URLs with semicolons. Each URL should contain its protocol and host name. This can be replaced by og:image or twitter:image .
<meta property="fancy:images" content=";">
The fancy:category provides your chosen category for the thing. If the page doesn't include this optional information, Fancy will use "Other" as the category. Available values are Mens, Womens, Kids, Pets, Home, Gadgets, Art, Food, Media, Architecture, travel-and-destinations, sports-and-outdoors, diy-and-crafts, Workspace, cars-and-vehicles and Other.
<meta property="fancy:category" content="Mens">
The fancy:description is a short explanation for the thing. Fancy assumes the content is entity-encoded. This can be replaced by og:description or twitter:description.
<meta property="fancy:description" content="The limited edition New Balance Barbershop 999 Sneakers">

Brand Guidelines

Please follow these guidelines when using Fancy logos.

Fancy colors

  • #46A5E3
    R70 G165 B227
    C68 M25 Y2 K0
  • #3f434b
    R63 G67 B75
    C79 M72 Y62 K27
  • #ebeced
    R235 G236 B237
    C9 M7 Y6 K0


  • Use the correct colors when using the Fancy logo or icon
  • Use the Fancy Grey Logo when using the logotype on a light background
  • Keep enough space around Fancy brand assets so they appear clean and uncluttered
  • Follow other Fancy terms and policies
  • Good
  • Good
  • Good


  • Alter colors of the logotype or icon
  • Rotate these marks
  • Add extraneous effects or obstruct them
  • Bad
  • Bad
  • Bad

Naming applications, products, or domains

  • Name your website, product, or application with something unique
  • Use Fancy in the name of your website, application or product
  • Register a domain containing fancy, misspellings, transliterations or similar variations thereof
  • Apply for a trademark with a name including ‘Fancy’

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